'BrewDog's pink beer stunt is annoying as it clashes with Women's Brew Day', says Brewster's Brewery

'BrewDog's pink beer stunt is annoying as it clashes with Women's Brew Day', says Brewster's Brewery

The beer is called Pink IPA instead of Punk IPA (Credit: BrewDog)

Wednesday, March 7, 2018

BrewDog's pink beer stunt is annoying as it clashes with International Women’s Collaboration Brew Day, a female brewer has said.

BrewDog has created a "beer for girls" called Pink IPA, a variation on their usual Punk IPA, and the novelty beverage is to be sold at a lower price to women than men. The company claims this is to highlight the gender pay gap, "lazy" marketing campaigns and stereotypes.

It is also donating some profits to women's charities, however some people have been outraged, claiming the campaign is sexist in itself.

Sara Barton, the founder of Brewster's Brewery, told Mike Graham and Katie Perrior: "Well I’m a little bit annoyed about the BrewDog stunt because what we’ve got happening tomorrow is International Women’s Collaboration Brew Day."

This is when "160 female-led breweries around the world are collaborating together to brew a beer."

Barton said she got into brewing as "I was a biochemist to start with and then I stumbled into doing a brewing masters degree."

She added small businesses have "time to focus" on beer "to get it right, to tweak it to make sure we get the consumer feedback.

"The bigger guys there's obviously an accountant involved in making the decisions whereas we’re very much pushing the flavour and making sure that it’s really that the customers want."

​Listen to the full interview above

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