The owner of Arsenal football club is coming under heavy fire for his launch of a TV channel documenting bloodsports.
Stan Kroenke launched the US-based My Outdoor TV Channel (MOTV) in the UK via an app. The channel features trophy hunting in Africa.
With his plans to market the channel internationally, the American has come under a major backlash from several big names, as well as a host of Twitter users.
Labour Leader Jeremy Corbyn - a longtime Arsenal fan - released a statement to say he was "disgusted" by Kroenke's actions and "appalled" at the pictures showing the "glorification of killing rare animals."
Eamonn Holmes - who is a guest-host on ITV programme Good Morning Britain - said the new trophy hunting TV channel was "sickening" and had made his blood run cold.
Former England cricketer Kevin Pietersen branded him "scum" and urged fans of the club to drive Kroenke out.
TV star Ben Fogle called for a boycott of the club, and Piers Morgan saying he would back a plan to oust the billionaire.