'Hugh Hefner was undeniably a magazine publishing genius', says former Loaded editor

'Hugh Hefner was undeniably a magazine publishing genius', says former Loaded editor

Hugh Hefner has died at the age of 91

Thursday, September 28, 2017

Hugh Hefner "was undeniably a magazine publishing genius" but should be viewed as a product of his time, according to a former editor of lads' mag Loaded.

Hefner, the founder of men's magazine Playboy, has died at the age of 91. He founded the magazine more than 60 years ago, which featured nude images of female models, actresses and singers.

Martin Daubney, who is now a men's rights campaigner, told Julia Hartley-Brewer: "Hefner was undeniably a magazine publishing genius. His understanding of branding, his understanding of 1950s and 60s and 70s masculinity... was very much of its time and I think that’s where things got slightly awkward."

However, Daubney added, that interpretation of masculinity "changed as time moved on and that kind of lifestyle now I think is seen as problematic". Thus "we should view Hefner as a product of his time" rather than judge him by today's standards.

Daubney added that "when [women] flocked towards the mansion, most of them weren't getting paid a lot of money". Asked by our host whether this amounted to exploitation, Daubney said "That’s an argument that will rattle on long beyond Hugh Hefner’s death."

Turning to Hefner's influence on the mens' magazine market, Daubney said he "became a lightning rod [and] paved the way for magazines such as mine".

Listen to the full interview above

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