Julia Hartley-Brewer has claimed boys and girls children's clothes can treat them like different species and has warned parents against clothes that have phrases like princess.
John Lewis has removed gender labels from children's clothes and has also removed separate sections for each gender. Styles of clothes have not changed but a child's unisex line has also been released.
Julia Hartley-Brewer said that "when everything that is for girls has sequins, unicorns and princess on it and everything for boys is black camouflage or blue, it's almost like they’re a difference race. A different species."
She also warned parents: "Do not put your girls in a t-shirt saying princess. You're setting yourself up for failure let alone your child."
Sir Cary Cooper, a leading psychologist, also said the John Lewis move isn't "political correctness. It’s just saying, you know, clothes should be worn. They shouldn’t be pink for girls blue for boys."
He added "all I think they’re saying is let’s have a mix of clothes and kids can wear what they want to wear" and with "the pink section over there and the blue section over there - not smart, not a smart way to do it in our day and age."
However he admitted that he "would hate to have it where we do the total opposite and just say hey all kids should wear these uniforms as it were, they're totally gender-unrelated, indifferent and so-on."
Listen to the full interview above