Virgin Trains and Richard Branson accused of 'virtue signalling' after deciding to stop selling Daily Mail

Virgin Trains has said the Mail's stance on issues such as immigration is a key factor in its decision

Virgin Trains has said the Mail's stance on issues such as immigration is a key factor in its decision

Tuesday, January 9, 2018

Critics have accused Virgin Trains of "virtue signalling" and "fascism" after the rail franchise announced it is to stop selling the Daily Mail.

Richard Branson's franchise announced that it will stop selling the newspaper on its West Coast line, citing the Mail's stance on issues such as immigration as a key factor.

In a leaked memo to employees, Drew McMillan, head of colleague communication and engagement, said: “Thousands of people choose to read the Daily Mail every day.

“But they will no longer be reading it courtesy of [Virgin Trains]. There’s been considerable concern raised by colleagues about the Mail’s editorial position on issues such as immigration, LGBT rights, and unemployment.

“We’ve decided that this paper is not compatible with the [Virgin Trains] brand and our beliefs. We won’t be stocking the Daily Mail for sale or as a giveaway.”

A spokesperson for Virgin also said it had reached the decision "after listening to feedback from our people", adding that it only sold one copy for every four trains.

The Mail has lamented Virgin's decision, saying it is "disgraceful" and amounts to censorship.

This position has been echoed by many on Twitter. Although Virgin has been widely praised, it has also been condemned by people who believe this is nothing more than a cheap publicity stunt.

Read the responses below.

 

 

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