Images of Winnie the Pooh have been censored in China because people were comparing the iconic children's character the character to President Xi Jinping.
Many have been using the cartoon as a meme to make comments about Jinping on website Weibo, a popular Chinese social media site.
However, it is not just on Weibo that the images have been censored. Messaging app WeChat, which is similar to WhatsApp, has also imposed the rule.
Online galleries on the app no longer include the character, according to news site La Vanguardia.
The services have not yet officially confirmed the reason for the censorship, but the Financial Times reports that comparisons have been made between the President and Winnie the Pooh since 2013.
The comparison is thought to have started when a photo of Jinping walking with Barack Obama was put next to a picture of Winnie the Pooh walking with Tigger. It appears that both pictures bear a similarity.
In 2014 another photo of Jinping was shared showing him shaking hands with Japanese minister Shinzo Abe and was compared to a picture of the bear shaking hands with Eeyore.
However, Global Risk Insights claims the most censored photo of the year in China is one which shows the president standing in a car through the sun roof, compared with a Winnie the Pooh toy where the character is sitting in a convertible.
It is thought that the images are being censored now because the congress of the Communist Party is due to take place soon, where Jinping will need to confirm his position.