Andy Sutherden

Friday, August 5, 2016

Friday, August 5, 2016

Olympics sponsors: 'The obsession with calories has camouflaged the good work companies have done', says marketing expert

Olympics sponsors: "Obsession with calories camouflages the good work companies have done", says marketing expert

Olympic sponsors: "Calorie obsession camouflages companies' good work"

Firms such as Coca-Cola, McDonald's and Kellogg's have come under fire for their sponsorship of the Olympic Games. Marketing expert Andy Sutherden tells talkRADIO that we should be careful what we wish for…