Fireman Sam

Wednesday, September 11, 2019

Wednesday, September 11, 2019

Fireman Sam axed as fire service mascot for not being ‘inclusive’

Fireman Sam axed as fire service mascot for not being ‘inclusive’

Lincolnshire Fire and Rescue said the popular children's character was the reason "more women don't want to be firefighters".

Thursday, February 7, 2019

Thursday, February 7, 2019

Women's Minister

Women's minister calls for 'revised version' of Fireman Sam to challenge firefighter stereotypes

Women's minister calls for 'revised version' of Fireman Sam

The women's minister Victoria Atkins has called for a "revised version" of Fireman Sam, to challenge the stereotype that all firefighters are male.