A polling expert has warned that the EU referendum poll featured in recent headlines might not necessarily be reliable.
This follows The Sun newspaper publishing an article with the headline '10 reasons why choosing Brexit on June 23 is a vote for a stronger, better Britain'. This is believed to be in response to a reported poll showing increased support for Brexit.
While Tom Mludzinski, the Director of Political Polling at ComRes, highlighted how the Remain side have lost ground, he also stressed not to take the results at face value.
"It's not always good news if polls are newsworthy," he told Julia Hartley-Brewer.
"There are two ways to do the polls, online and telephone. We at ComRes do our polling by telephone, and we have seen the Remain lead narrowing since the start of the year.
"It is falling, compared to the others which has been neck and neck. Whether this will be enough to turn it around for Leave at the referendum remains to be seen.
"We need to be a bit more careful in the reporting of the polls."