Sir Philip Green appeared before a Parliamentary committee on Wednesday over the collapse of BHS, and businesswoman Kate Hardcastle says, "it didn't play out the way he wanted".
Green sold the business for just £1 in 2015, and now 11,000 jobs are a risk and there is a pension deficit. There was much controversy over the way he handled the hearing as he told MP Richard Fuller to "stop staring" at him.
Retail and commercial expert Hardcastle claimed Green is used to being in control of situations.
"The strategy was 'let me try and take control of this' and it wasn't working for him," she told Jonny Gould and Ash. "I think he wanted it to play out one way but because of social media and people saying 'that's not the case' it didn't work that way.
"There's a lot of questions that he didn't answer that people still need the answers to. The only good thing about it is he publicly admitted he'll try and sort out the deficit.
"It's unfortunately playing out like a pantomime, and all I can think of is all the people whose careers and families are at the heart of it. It won't feel funny to them at all."
The only way out for Green may be money, she added.
"I think it is a case of do you actually just buy yourself out of this? But the question should be, if he was so committed emotionally, if he was trying to do the right thing for the business, why would it have arrived at this point?"
She also explained what she believes may happen to the stores if they are sold.
"There's not much call for retailers of the future to have that much stock. With every retail portfolio this large there are going to be some stores that everyone's had their eye on for years. But the rest of them will actually be split up to sell off."