With the announcement that the iconic Playboy Mansion in Los Angeles has been sold, British 'gentlemen's clubs' owner Peter Stringfellow has expressed his wish to see former owner Hugh Hefner stand for the US presidency.
The 29-room property - made famous by the notorious parties held by the American adult-magazine publisher and his Playboy Bunnies - was sold to Hefner's next-door neighbour, private equity boss Daren Metropoulos.
Initial reports suggest it went for roughly $110m (£76.1m), considerably less than the $200m at which it was originally valued, with an agreement in place that its 90-year-old former owner will stay in situ until his death.
Now the sale has gone through, Stringfellow hopes Hefner will be able to move forward with his life.
"He's iconic, because he fought the establishment and won," Stringfellow told Julia Hartley-Brewer. "It's a bit sad he's ending up the way he's ended up now.
"I'd like to see him as a senator. I'd like him to be a front-runner for president, even.
"He lived the life a lot of single guys admire. He had a great taste in women to begin with, but it disappeared along the way.
"I think he stopped developing, this was his problem.
"He lost the respect somewhere along the line."