It's April Fool's Day, so there could be no better time for a chat with prankster and magician Julius Dein.
The London-based internet sensation has more than one million likes on Facebook, and his profile is growing quickly.
His pranks have ranged from public to private, from holding strangers' hands in Brixton and falling asleep on peoples' shoulders to putting flour in his girlfriend's hairdryer.
In a cozy one-on-one on the Paul Ross Full Set Breakfast show, Dein lifted the lid on some of the secrets behind his success...
On why people follow him: "People share pranks, people find pranks hilarious, so for the moment, it's definitely for the pranks."
On how he thinks of the pranks: "I have a cameraman. He holds a little HD camcorder. We have a little brainstorming session and we figure out exactly what kind of reactions we want to elicit."
On the reactions to his pranks: "It's always interesting to get different types of reactions. I did a video where I was holding hands with strangers in Brixton. I was holding some random guy's hand, we had a really nice conversation. We had one where a guy tried to hit me and threatened to crack my jaw open. It's such an innoucous action and it expresses the natural human reaction."
He and Paul have also plotted to play a prank on talkRADIO's Iain Lee. This could be interesting...