Who is your favourite superhero? Do Iron Man or Captain America set your pulse racing? Or is it Wonder Woman who inhabits your fantasy world?
TV behavioural psychologist Jo Hemmings popped into the talkRADIO studios on Monday to explain why adults have an attachment to superheroes that continues to feed multi-million pound movie franchises from the likes of Marvel and DC Comics.
"It's the adults who are still into superheroes, perhaps the same ones as when they were a child," Hemmings, who is the consultant psychologist for ITV's Good Morning Britain, told Penny Smith.
"They're almost like us - but bigger, better, faster, more powerful. They teach us some things - to overcome our fears, to cope with adversity… they have very few personal problems.
"Inside there's the feeling that part of us want to be the hero, to be the person who does something amazing."
But while flying through the air, smashing villains and snaring bad-guys with your lasso of truth is all well and good, Hemmings suggests that the real heroes of today are a little more down to earth.
"What we now recognise as [heroic] are probably the small acts of kindness, or the spontaneous moments, perhaps when someone saves somebody else," she said.
"The ones who work relentlessly day in day out, perhaps who are carers, they are the real heroes."