A shooting range advert in New Jersey has been accused of being racist for appearing to reference the 'take a knee' protests conducted by NFL players.
The advert for the South Jersey Shooting Club included a man kneeling down with a gun on his shoulder alongside the phrase "the only time we take a knee," according to The Blaze.
The Philadelphia Inquirer was told by a member of the National Association for the Advancement of Coloured People: “We’re talking [in the protest] about police murdering unarmed black people.
"They deserve all the disrespect they’re going to get as a result of putting it up. But they probably thought they were clever. They probably thought they were strong, patriotic Americans.”
The ad has even been dubbed "racist" by Susan Druckenbrod, a member of the South Jersey Women for Progressive Change.
Druckenbrod said she contacted the range to inform them of her views, but she claims the response from the staff member she spoke to when she accused the company of being racist was "that's nice."
Despite the barrage opf criticism, the ad has also received some positive comments on Facebook.
One user said: "Love the billboard! If kneeling for the flag/national anthem is ok for protesting, then so is making fun of it with a clever billboard. Keep up the good work!"
The owner of the South Jersey Shooting Club, Wesley Aducat, told the Inquirer the billboard "has absolutely nothing to do with race. It’s just support for our veterans.”
He added that whilst he does not agree with what the NFL protest stands for, he does support the rights of NFL players to protest.