Former Labour spin doctor, Alastair Campbell, revealed he has been "offered a lot of money" to appear on reality TV.
During an appearance on the breakfast show, Julia Hartley-Brewer asked the author and People's Vote campaigner if he had ever "pondered" appearing on shows like I'm A Celebrity Get Me Out Of Here and Strictly Come Dancing, amid speculation a televised Brexit debate could be broadcast on the same night as ITV's I'm A Celebrity series finale.
"I've been offered a lot of money to go to the jungle, and to dance, and I cannot think of anything worse," Mr Campbell said.
"I've been offered all of them and said no to all of them."
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Mr Campbell added that his one appearance on Comic Relief Does the Apprentice in 2007 alongside Piers Morgan and Cheryl Cole was a "disaster".
ITV announced yesterday that it had scrapped plans for a television debate between Theresa May and opposition leader Jeremy Corbyn.
The announcement came just two days after the BBC called off their planned debate, claiming they could not "reach an agreement" on the format.
The televised debate was intended to take place before the meaningful vote on May's EU Withdrawal Agreement in the House of Commons next Tuesday.