The man who inspired the viral sensation that was the Ice Bucket Challenge has died at the age of 46.
Anthony Senerchia Jnr had been suffering with amyotrophic lateral sclerosis, known in Britain as motor neurone disease, for 14 years.
However the man from New York lived more than 10 years beyond doctors' predictions, according to The Independent.
His obituary says: "He worked tirelessly to raise awareness for ALS and was directly responsible for the world-renowned Ice bucket challenge.
"Anthony will be remembered as a fireball who tried everything in life. He was family oriented, generous and always ready to lend a helping hand. He was a great husband, a proud father, a loving son and a great brother. He will be missed by everyone who knew him."
The Ice Bucket Challenge raised more than $200 million (£148 million) for further research into the disease.
The challenge involved people throwing icy water over themselves and uploading a video of this on social media. They then had to challenge their friends to do the same, and donate to The ALS Association.
Senerchia also created the Anthony Senerchia Jr ALS Charitable Foundation, which gives money to less affluent families battling the illness, as well as the Columbia Presbyterian Medical Center for ALS research.
The disease means neurons that control muscles die which causes them to waste away. It also causes people to become weak, twitch, have muscle spasms and problems with swallowing.
He leaves behind his parents Anthony and Rose Senerchia, his brothers, his wife Jeanette Hane Senerchia and his daughter Taya.