Arsenal owner Stan Kroenke has ignited calls for a boycott of his club after launching a bloodsports TV channel.
Kroenke, regularly criticised by Arsenal fans over his perceived lack of investment in the Gunners' squad, is a keen huntsman and has channelled his passion into a new venture called My Outdoor TV.
The channel costs around £7.60 a month, according to the Mirror, and has been dubbed 'the Netflix of the hunting world' in some quarters. It was launched over the weekend at the Game Fair in Hertfordshire, north of London.
A number of the world's rarests species, including elephants and lions, are seen being killed by the 'stars' of the programme, and some of the soundbites that have emerged from the early programmes are sure to enrage animal rights campaigners.
In one programme, the presenter says “There’s no other feeling in the world quite like walking up on your bull elephant,” after shooting the critically endangered animal to death.
In another, the presenter is complemented for her excellent marksmanship by a guide after killing a hartebeest in South Africa.
The guide says "it's a good shot. Definitely, some liver and some lungs hit."
A screenshot from the programme
A spokesman said “MOTV will present ethical, fair chase hunting and as long as it’s legal it will be on there.
“If you like hunting elephants, there will be legal elephant hunts, ethical elephant hunts, shown in that context.”
However this has not stopped people demanding a boycott, as you can see below.