A man dressed as the Big Ben tower who got stuck under the London Marathon finishing arch has smashed his fundraising target after his mishap went viral.
Lukas Bates, from Maidstone in Kent, wanted to break the Guinness World Record for the fasted marathon time dressed as a landmark.
At the end of his race, he had to be helped across the line by a race volunteer, because the costume he made of what is officially called Elizabeth Tower, was too tall.
He posted a time of three hours and 54 minutes, a little short of the current mark of three hours, 34 minutes and 34 seconds.
But footage of the end of his race went viral and soon the money rolled in as people sought out his fundraising page online.
Luke Bates running dressed as Big Ben on Sunday.
The 30-year-old aimed to raise £1,000 for Alzheimer's Research UK and Dementia Revolution after experiencing the effects of the disease first hand.
One grandmother died last year, and the condition is still affecting his other grandmother, who is coping with this condition at her home in Bath.
By Monday evening Mr Bates had raised over £6,300, more than 600% of his target, with more than £4,000 having been added since his finish-line mishap.
It is not the first time his costume has got him into trouble while running.
During the Vitality Big Half in London, he needed a helpful push from other runners when he was blown off course by strong winds at Canary Wharf.