Black Friday deals are only a bargain if you need what you buy – and people must shop around in order to get the best deals – says a consumer rights blogger.
Tomorrow is Black Friday, when shops across the country put sales on to pull in as many customers as possible. Some retailers even offer sales before and after the day itself.
Helen Dewdney, from blog site The Complaining Cow, told Julia Hartley-Brewer buying items on Black Friday is only a "bargain if you actually need or want it." Although it's "very easy to get dragged in to all the marketing," you "really need to shop around" to get the best deal.
You can get the most out of the sales by "setting yourself a budget," "keeping an eye out all week" and remembering "cyber Monday." Dewdney also warned that those shops which advertise price promises to match other retailers don't always "price match online."
Listen to the full interview to find out more