Britons spend around six weeks of their lives applying moisturiser, according to a new study.
Researchers found adults typically spend seven weeks washing their faces and four weeks exfoliating over the course of their life.
On average, women spent three days wearing face masks and 25 days using anti-ageing serum.
They'll also spend the equivalent of 23 days applying skin oils, nine days plucking their eyebrows and 10 days painting their nails.
The study of 2,000 adults, commissioned by O’Keefe’s Skin Care found people typically use three skin products per day.
Researchers found a third of people have or are currently suffering with eczema, and 37 per cent have had or currently have acne.
A fifth of those surveyed have avoided social events as a result and a quarter have even felt anxious about being tagged in social media posts.
The research found more than half of adults believed it is unfair women are “expected” to take greater care of their appearance than men.
A spokeswoman for O’Keeffe’s added: “Our results found that many of those polled think some members of society look down on men using skincare products.
“But plenty of men are looking after their skin, and realise the importance of keeping it moisturised.”