Britons drink to excess more often than anywhere else in the world, a new global survey suggests.
Drinkers in the UK reported getting drunk an average of 51.1 times in a 12-month period, which is almost once a week.
Following the UK at the top of the global rankings were the USA, Canada and Australia.
Researchers based in London surveyed 5,400 people from England, Scotland, Wales and Northern Ireland, and more than 120,000 globally between October 29 and December 30 last year.
The survey also found that the UK is second behind Australia in the amount of people seeking emergency treatment following alcohol use in the last 12 months.
And drinkers in the UK regretted just under a fifth of their drinking sessions (18.5 per cent), compared to 20 per cent globally.
Women consistently reported feeling post-drinking regret more often than men, while German speaking women over the age of 25 were most likely to be concerned about their sessions.
But the data showed that in general people "overwhelmingly like getting drunk", the report said.
Professor Adam Winstock, founder of the Global Drug Survey, said: "In the UK we don't tend to do moderation, we end up getting drunk as the point of the evening.
"Until culture changes and we become more European and moderate in our drinking, we might have to bite the bullet and think about how to advise people to get drunk drinking less."
Current NHS guidelines say there is no "safe" level of drinking and that men and women should not drink more than 14 units of alcohol a week on a regular basis - around six pints of beer.