A US politician has faced backlash from a UK council after it used an image of a village in Essex in a campaign advert as an example of what “foreclosures, unemployment and economic recession” would look like if they voted for the opposition.
Republican Nick Stella posted the advert to his Facebook page in the run up to US midterm elections.
Google Maps' Street View of Jaywick Sands in Essex from 2012. Image: Google
The image of a rundown road and potholes is accompanied by the message: “Only you can stop this from becoming reality.”
It goes on: “Help President Trump keep America on track and thriving.”
'It was appalling'
The image is not a town in the US, it is the seaside village of Jaywick Sands in Essex.
Advert uses a Google Maps street view image of Austin Avenue in Jaywick Sands in 2012 before it was redeveloped.
Jaywick Sands underwent a £6.5 million redevelopment project in 2017 and now has new resurfaced roads, as seen in the images shared by Tendring District Council.
Tendring District Council Cabinet Member Paul Honeywood said "it was appalling to use the image for political gain in this way," in a statement posted to Twitter.
“I know that many Jaywick Sands residents will be outraged at being smeared in this way and rightly so.
“Perhaps Dr Stella would like to come down and visit Jaywick Sands to learn about how we really get things done, rather than engaging in this sort of negative campaigning?”