Diet Chef advert: 'Women need negative messages about being overweight - they could save lives', says Julia

Diet Chef advert: 'Let's give women negative messages about being overweight, it would save lives', says Julia Hartley-Brewer

Julia said negative messages about being overweight could help save lives

Thursday, October 27, 2016

Julia Hartley-Brewer has claimed negative messages about being overweight are vital for women, after an advert for the delivery service Diet Chef was banned for being "socially irresponsible."

The talkRADIO presenter gave her views on the advert, which features a woman reminiscing over a photo where she was thinner, as she discussed the ban made by the Advertising Standards Authority with their director of communications. 

Craig Jones said one of the main issues with the advert was that "her voice sounded pretty tearful when she looked at the old picture," giving a sense that "only weight loss was the solution" to her wellbeing and happiness. 

He claimed the advert "really pulled on the heart strings," and suggested, "your self-esteem and self-worth is tied up in taking a product to help you lose weight."

However, Julia completely disagreed with Jones, saying it's true many people view a lot of their happiness in terms of their weight, adding, "Let's give women negative messages about being overweight, I would say that would save lives."

They also discussed issues around eating disorders and influences on young girls; listen to the full interview to find out more

You can also see the advert they were discussing below