A representative of the Republican Party has said the actions of Donald Trump in attacking the NFL could garner him more political momentum from his supporters in the long-term.
The US President recently called the football players kneeling during the national anthem - played before the start of every match - 'sons of B******'.
This action has been provoking the fury of the US President, who has been calling for them to be fired on Twitter for what he views as a mark of disrespect.
Numerous players across several teams - like the Jacksonville Jaguars, Baltimore Ravens, etc - began kneeling during the song in protest.
Speaking to The Hill news website, Curt Anderson - a strategist for the Republican Party - said many of his supporters believe Trump's attacks on the NFL will pay off politically in the long run.
He told the outlet most Americans would view not standing for the national anthem as "dishonourable."
The White House press secretary, Sarah Huckabee Sanders, defended the President's words by saying the comments had nothing to do with race, saying it was about supporting the American flag and anthem.
Despite this, critics of Donald Trump have not accepted his argument, with many pointing out the NFL is predominately composed of African-American players.