The Dove advert was probably approved by white executives because a black person would have spotted that it was dodgy, according to a black rights campaigner.
Dove has apologised after releasing an advertising campaign which was criticised for being racist as it included a black woman taking off her clothes to reveal a white woman underneath. The Facebook advert has now been scrapped.
Simon Woolley, director of Operation Black Vote, told Julia Hartley-Brewer: "I have to say in the UK and in the USA, too often, it’s 'spot the black person' and that’s particularly felt at a senior level.
He added that, for "both Dove and the Advertising Agency I’d have serious questions about who sanctioned this, and I bet your bottom dollar that the vast majority, overwhelmingly they were white executives who just didn’t get it.
"I think clearly a black person would’ve said 'hang on, this is so dodgy'" and "the fundamental reason why diversity works, and the higher the better, [is] because these things just don’t happen."
Woolley claims adverts like these have a "subliminal effect about what is beautiful and what isn’t, [which] does have a profound impact on young women."
He added that Dove should "have a conversation and say 'how did this happen, what can we do to put it right.'"
Listen to the full interview above