The chief executive of alcoholism prevention charity Alcohol Focus Scotland has called for a complete ban on alcohol marketing in public places.
Research released today found that one in five of young people aged 11 to 19 own alcohol-branded merchandise.
Those who ownd alcohol-branded merchandise were twice as likely to try alcohol than those who did not own any.
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Speaking to talkRADIO's Mike Graham, Alison Douglas said: “We need to take a far more stronger stand on protecting children and young people from alcohol marketing because it's very clear that it does affect how much they drink and will have long and short term consequences for their health and wellbeing.
“We want to see a complete ban on alcohol marketing in public places and a phasing out of sports sponsorship like what has happened with tobacco.”
Ms Douglas said it was a “particular dissonance” that alcohol adverts featuring sportspeople associate alcohol consumption with a healthy lifestyle.
Ms Douglas said: “This study shows that those who own merchandise are much more likely to start to drink than those that don’t so this isn’t just a benign or inconsequential issue, this really has an impact on children and young people.”