Facebook has updated how it deals with users who have died, including preventing their accounts being promoted to friends and family on birthdays.
The social media giant will also introduce a new 'Tributes' section for memorialised accounts, which will enable friends and family to share posts in a separate area of the profile, preserving the original section.
Figures from the social network showed that 30 million people view memorialised profiles - the accounts of people who have died - each month.
Artificial intelligence will be used to stop the profiles of deceased friends and family appearing in places that "might cause distress", including as a recommendation to be invited to an event or through birthday reminders.
Facebook chief operating officer Sheryl Sandberg said: "People turn to Facebook to find community during life's highs and lows.
"We know the loss of a friend or family member can be devastating - and we want Facebook to be a place where people can support each other while honouring the memory of their loved ones."
Facebook also announced an update to its legacy contact feature, which enables users to choose a person to look take control of their Facebook account after they die.
"We hope Facebook remains a place where the memory and spirit of our loved ones can be celebrated and live on," Ms Sandberg added.