The former News of the World editor who was jailed for phone hacking has been appointed as a PR adviser to the Telegraph Media Group.
Andy Coulson's public relations business has been given a contract to improve the reputation of The Telegraph.
It is believed his mission will be to market the newspapers as authoritative and truthful, according to The Guardian.
The contract was awarded by Murdoch MacLennan, the chief executive of TMG. The man is seen as a close friend of Coulson, and gave evidence on his behalf at his trial.
MacLennan said: “We have a good working relationship with Andy, who has written for us a couple of times. We feel his company will add value to the business.”
However those who work at The Telegraph as not said to be as thrilled about the news, one journalist said: “This cannot do anything but harm to our brand. It will deliver a severe blow to the credibility of our journalism.”
Coulson was arrested in 2011 and charged with conspiracy to intercept voicemails, he was found guilty in 2014 and was jailed for 18 months.
He was released from prison early after less than five months, but wore an electronic tag until he finished serving half of his sentence.
MacLennan has often said that Coulson and other News of the World employees should have never been arrested.