Formula 1 has announced the end of 'grid girls', saying the practice of employing them is "at odds with modern social norms."
Female promotional models have traditionally been used to introduce drivers on the starting grid at F1 races.
However the practice will be stopped from the start of the 2018 season, and the decision will apply to all motorsport events that form part of a grand prix weekend.
The use of grid girls has been under intense scrutiny recently, following the takeover of F1 by Liberty Media.
“Over the last year we have looked at a number of areas which we felt needed updating so as to be more in tune with our vision for this great sport," Sean Bratches, head of Formula One Management, said.
"While the practice of employing grid girls has been a staple of Formula 1 Grands Prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms.
"We don’t believe the practice is appropriate or relevant to Formula 1 and its fans, old and new, across the world.”
The decision follows news that the Professional Darts Corporation has ended the use of 'walk-on girls' to accompany players on their way to the oche.
The decision has prompted a mixed reaction, with some praising for the PDC for its courage and forward thinking while others believe it is an over-reaction.