Supersize red noses have been popping up at iconic locations across the UK, from Blackpool seafront to London St Paul’s Cathedral, in honour of Comic Relief’s Red Nose Day.
Comic Relief is a charity combatting poverty, whose red noses have become an iconic part of fundraising.
The nose sculptures are around for a limited time only and will be visiting Greyfriars Bobby in Edinburgh, Millennium Bridge in front of St Paul’s Cathedral, Potters Park in front of London's Tower Bridge, until Red Nose Day itself on March 15.
The red noses can also be visited in permanent locations at Cornwall Heligan Gardens, Covent Garden and Blackpool Tower until February 22.
In last twenty years, Sainsbury’s, as Comic Relief’s official retail partner, has raised over £120 million for the charity.
'Saving and changing lives'
A giant red nose spotted near London's Tower Bridge. Image: SWNS.
Claudine Blamey, group head of corporate responsibility and sustainability at Sainsbury’s, said: “We are thrilled to be celebrating this 20-year milestone with Comic Relief and excited to launch our Who Nose Where campaign.
“We want to give people the ultimate red nose photo moment this half-term and hope the nation shows their support by snapping themselves in front of the giant sculptures, posing in their very own red noses and merchandise.
“Over the past twenty years we have raised a huge £120 million and we hope that this year will help make an even bigger difference to those who need it most.”
This year 11 different nose characters have been launched this year for Comic Relief, including a rare green frog nose and an even rarer reversible nose which was designed by a UK school pupil.
Comic Relief also says there is a surprise awaiting anyone who collects all 11 styles, as together the boxes can be transformed into a ‘Magical Sneezeland Castle’.
Liz Warner, CEO at Comic Relief, added: “Sainsbury’s is a brilliant partner and it is always great to see the stores come to life with merchandise, red noses and more.
“We hope that, together with Sainsbury’s and Argos employees, we will raise millions of pounds to help fund projects locally and abroad – saving and changing lives.”