Government spends £250k on ‘Get ready for Brexit’ Facebook ads

The campaign reportedly cost £100m in total

Monday, September 16, 2019

The government has spent more than a quarter of a million pounds of taxpayers’ money on Facebook adverts urging the public to “get ready for Brexit”.

Figures from the social network showed that Boris Johnson’s government spent £216,613 on Facebook advertising between September 8 and September 14, taking the total up to £256,275 for the last 30 days.

The whole campaign has reportedly cost the taxpayer £100 million, with material placed on billboards, bus stops and across social media.

Spending figures for those platforms have not been made publicly available, but the total spent so far is likely to be far higher than the number outlined by Facebook.

The Facebook spending figures come as the Conservative Party faces accusations of misrepresenting a BBC news article in one of its adverts on the site.

Fact-checking charity Full Fact said the party had been running adverts with the headline "£14 billion cash boost for schools".

However, the advert linked to a BBC article that put the figure at £7.1 billion.

A Conservative Party spokesman said: "It was not our intention to misrepresent by using this headline copy with the news link, where the BBC's £7 billion figure is clearly displayed, but we are reviewing how our advert headlines match accompanying links."

The Prime Minister has insisted that Britain will leave the European Union with or without an agreement on October 31, despite MPs passing new legislation aimed at preventing no deal.

The Act requires Mr Johnson to ask for a deadline extension if he cannot convince Parliament to vote for a deal or no deal withdrawal by October 19.

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