Government spent almost £100k on Facebook campaign promoting Brexit deal


Monday, December 10, 2018

The UK government spent nearly £100,000 on Facebook adverts promoting the Prime Minister's Brexit deal, figures released by the social media firm show.

Between December 2 and December 8, the government spent £96,684 on 11 promotional posts, including 60-second explainer videos on "what the Brexit deal means for you".

Three videos explaining how the deal will impact free trade, the economy and "controlling our borders", cost between £10,000 and £50,000 each to promote and reached between 500,000 and one million Facebook users apiece.

The data has been published as part of Facebook's ad transparency measures, which were put in place after sustained criticism of the platform throughout 2018, a year in which the Vote Leave campaign was sanctioned for behaviour related to advertising spending on the social network during the Brexit campaign.



Facebook's report comes a week after Cabinet Office Minister Chloe Smith revealed Downing Street had spent more than £50,000 promoting the deal in the previous three months.

There are similar adverts on the official @10DowningStreet Twitter account, but no information on the amount spent on those is currently available.

The news follows today's announcement that a meaningful vote on the Brexit deal has been postponed.

The Prime Minister is due to make a statement to the House of Commons this afternoon.