Witnesses report people remain trapped in their homes and have been climbing out of their windows after a massive fire erupted from a west London tower block on Wednesday morning.
The inferno continues to ravage the 27-story Grenfell Tower on Latimer Road in Kensington even though more than 200 firefighters have been sent from several different areas across London, like Paddington and Hammersmith, to extinguish the flames.
talkRADIO reporter Alex Dibble is at the scene and spoke to witnesses, who told him they heard people shouting "say a prayer, and jump out".
While the cause and exact location of the fire’s beginning are currently unknown, some media reports have claimed the fire began around the third or fourth floor, before spreading all the way up the side of the building.
Photos on social media and across the major news outlets show the tower completely engulfed by flames.
The firefighters are continuing to work on the scene at the moment, but there are still parts of the building that remain enflamed, prompting fears that it may collapse.
The London Ambulance Service has said 30 people have been taken to five different hospitals across the capital to be treated for injuries sustained in the fire.
Tim Downie, an actor and writer who lives close to the tower block, spoke to the Press Association about what he saw.
He said: "It's horrendous, the whole building is engulfed in flames. It's only a matter of time before this building collapses.
"It's the most terrifying thing I've ever seen. I hope they’ve got everyone out."
The BBC is reporting there have been a number of fatalities in the incident.
The fire is still ongoing, and authorities continue to work to douse the flames.