Inclusive Barbie dolls show the toy industry has 'finally got the message'


The new Barbie range. Image: Mattel

Wednesday, February 13, 2019

Toy manufacturer Mattel has released a range of inclusive Barbie dolls, including one in a wheelchair and another with a removable prosthetic leg.

Disability campaigner Dan White welcomed the range, telling talkRADIO's Jamie East that the toy industry had "finally got the message".

"It's great that Mattel is leading the way. We now need other toy manufacturers to open their eyes to this market," Mr White said.



"Children with disabilities want to see a reflection of themselves in all these medias that they vastly consume and spend money on."

Mattel's latest Barbie doll range are part of its 'Fashionistas' collection, which include characters of different races, shapes and sizes.


'Children want to see themselves'

Mattel reportedly worked closely with people with disabilities to create the range, including with 12-year-old Jordan Reeves, who has a prosthetic arm.

Teen Vogue reported that Jordan asked the design team that the new Barbie doll's prosthetic limb was removable in order to be more realistic.

"Children are sold this image of what this toy should look llike, like Action Man and Barbie, and children just get frustrated because they want to see themselves in these things," Mr White added.

"I hope Barbie in a wheelchair can have an accessible house, and an accessible car."