As International Women's Day continues, a survey has found 'millenials' are more likely to consider themselves feminists than older generations.
A poll, commissioned by non-profit organisation Plan International UK, conducted research amongst a sample of 2003 people.
The results showed it was the millenial generation - defined as the people who either are growing or have grown to adulthood in the early 21st century - who have most affinity with the concept and terminology of feminism.
Pensioners were least likely to describe themselves as such, with only one in five people aged 65 or older using the word in this way - roughly 19%.
However the survey found a total of 43% of men and women between the ages of 18 to 34 would call themselves feminist, suggesting the movement for gender equality and women's rights has gained real traction with young people.