A Japanese television station has been forced to apologise after one of its guests wore a t-shirt bearing the image of Adolf Hitler during a live broadcast.
Takafumi Horie, founder of internet provider Livedoor, wore the t-shirt on a programme called Gogo Nama on Wednesday (July 12).
The t-shirt actually bore the slogan 'No War' and a symbol of peace, so Horie could claim he had the best of intentions.
But the message appears to have been lost on most people, as Horie - who has served time in prison for fraud - and broadcaster NHK have been inundated with criticism and abuse.
NHK was moved to issue an apology at the end of the programme to anyone who "felt uncomfortable".
Horie, however, took a more stoic approach to the critics, and refused to apologise.
He wrote on Twitter: "I have often used this t-shirt representing Hitler shouting 'no war', along with a peace symbol, but everything has exploded now.
"It's impossible to see this as anything more than a message in favour of peace. Some people just don't have a sense of humour."
Given Horie has previously written a book called My Combat, echoing Hitler's Mein Kampf, or My Struggle, perhaps he needs to take a look in the mirror before criticising others.