Jeremy Hunt has appealed to broadcasters to stop mispronouncing his surname with a ‘C’.
The politician's name has regularly been turned into an expletive live on air, resulting in a quick apology from newsreaders and presenters.
But the Conservative leadership contender has now hit out at broadcasters, telling them to "grow up".
“Personally, I think people should just grow up and get over the fact that my last name rhymes with a rather unpleasant word,” he said during an appearance on a Brexit-themed podcast.
He added: “I’m used to it. I had this when I was at school.”
Conservative MP Vicky Ford mispronounced Mr Hunt's last name during a BBC interview this week, despite being a supporter of the foreign secretary.
And on Monday, broadcaster Victoria Derbyshire made the same mistake, saying she had “never said that before” in her life.
“It's usually men who say that so I really, really want to apologise, I'm sorry,” she added in a hurried apology.
On YouTube, there are multiple compilation videos of historic slip-ups involving Mr Hunt's name.
One, titled 'Jeremy Hunt C*** Compilation', has over 55,000 views.
Mr Hunt came second in the first ballot to select the next Conservative party leader yesterday with 43 votes.
He has urged fellow contender Boris Johnson - who is the current frontrunner with 114 votes - to take part in the “proper scrutiny” of TV leadership debates set for Sunday and Tuesday.
He said: “What would Churchill say if someone who wants to be PM is hiding away from the media?”
Mr Hunt issued a joint statement with the rest of the remaining candidates, bar Mr Johnson, to say they were “committed” to taking part in the debates.
Mr Johnson’s spokesman said he is “in discussions” with broadcasters.