Kellogg's to redesign cereal box after being accused of racism by Marvel author

Kellogg's to redesign cereal box after being accused of racism

Kellogg's was accused of racism by author Saladin Ahmed

Thursday, October 26, 2017

Kellogg's is to redesign one of its cereal boxes after the original packaging was accused of being racist.

The Corn Pops box, a popular cereal in America, featured characters in a shopping centre. However there is only one brown character in the scene and rather than playing with the others, it is cleaning.

This was pointed out online by Saladin Ahmed, the author of Marvel Comics' Black Bolt series, according to USA Today.

He tweeted: "Why is literally the only brown corn pop on the whole cereal box the janitor? This is teaching kids racism."

Ahmed then added: "Yes its a tiny thing, but when you see your kid staring at this over breakfast and realise millions of other kids are doing the same…"

The US branch of Kellogg's responded on the social media site by posting: "Kellogg is committed to diversity and inclusion. We did not intend to offend – we apologise. The artwork is updated and will be in stores soon."

The author then responded: "Genuinely appreciate the rapid response."

However, some Twitter users hit back at the author with one saying “people are too sensitive these days” and another claiming he was making “a big deal about nothing.”

A spokesperson for the cereal company also told USA Today that the company takes all feedback seriously.

Kris Charles said: "It was never our intention to offend anyone. We apologise sincerely."