Kleenex to ditch 'Mansize' tissues after sexism complaints

Kleenex

Thursday, October 18, 2018

Tissue brand Kleenex will phase out its 'Mansize' branded tissues after customers complained that the name was sexist.

The disposable tissues will instead say 'Kleenex Extra Large' on the box after growing pressure from consumers.

Kleenex, which is owned by the Kimberly-Clark Corporation, have not yet confirmed a release date for the new branding, but have told shoppers to "keep an eye out".

A spokesperson for Kimberly-Clark told the Telegraph that the company did not believe the Mansize branding "suggests or endorses gender inequality", but that they take feedback "extremely seriously".

 

 

The brand's "For Men" tissues were first launched in 1956, when cotton handkerchiefs were still widely used.

Around 3.4 million people currently buy the Mansize tissues each year.

A number of Kleenex customers have taken to Twitter to give their thoughts about the name change.

One user wrote: "Mansize Kleenex are named so because they are bigger than the regular size. I'm all for equal rights but this is getting petty."

Another posted: "In this day and age, is it right for Kleenex to have a product that is MANsized? The world is changing maybe they should too?".

One Twitter user joked: "It's not offensive. It's misleading. Man size implies they are the size of a man. I was really disappointed when I didn't pull out a tissue the size of my husband."