Jeremy Corbyn's advisors are attempting to ride the populist wave by rebranding him as a left-wing everyman... but it won't work.
That's according to academic Stuart Wilks-Heeg, who said Labour's attempts to follow the example of Donald Trump are doomed to fail because people don't imagine Corbyn as a future Prime Minister and his position on Brexit is completely incoherent.
The Fabian Society, a prominent socialist thinktank, has suggested that a Labour majority win in the 2020 election is currently "unthinkable." This prompted Len McCluskey, leader of the Unite union and a key supporter of Corbyn, to say he might consider stepping down if the Labour hierarchy believe there is no hope of victory - before withdrawing the comment.
Wilks-Heeg told Julia Hartley-Brewer that Brexit is a "nightmare" for Labour because they are trying to appeal to Leave and Remain at the same time.
Wilks-Heeg said Corbyn's core issues, such as rail nationalisation, don't really resonate with British voters as most people don't travel frequently by train.
Listen to the interview above