The owner of Liverpool football club faces a publicity nightmare after his baseball team was caught cheating.
John W Henry's Red Sox used an Apple Watch to send messages to their batters during matches against the New York Yankees.
When the Red Sox were batting, the team's video analysis team researched the signals being transmitted by the catcher to the pitcher as he prepared to throw the ball. The information gleaned was then passed down to the coaching team in the dugout, using the Apple Watch, and then on the players.
This was in direct contravention of a rule which bans such technology from the dugout in professional baseball matches.
The revelation first broke in the New York media, with claims that the Yankees had solid evidence of Red Sox cheating during a three-game series between the two sides.
The Red Sox have since admitted using the watch and the league is currently deciding on a punishment.
There is no suggestion that Henry, who took over the Red Sox in 2002, had any knowledge of the Apple Watch trick, or that he endorses cheating in any way. Nonetheless the issue will be a major headache for the veteran sports owner, who took command of Liverpool in 2010 after buying out Tom Hicks and George Gillett.
Hicks and Gillett were hugely unpopular during their time at Anfield but Henry has restored Liverpool's fortunes, hiring the charismatic Jurgen Klopp as manager and funding the purchase of star players such as Luis Suarez, Philippe Coutinho and Alex Oxlade-Chamberlain.
Liverpool qualified for the Champions League last season and restated their quality in the last round of Premier League matches with a crushing 4-0 victory over Arsenal.