Lord Sugar has strongly criticised Piers Morgan for his condemnation of the government’s handling of the coronavirus crisis.
Speaking to talkRADIO’s Dan Wootton, the Apprentice presenter defended the government’s management of the pandemic and accused the Good Morning Britain host of being insincere.
“I’m sick and tired of his tactics that he’s using to just big himself up to give himself a name, to become a martyr, to become the new Florence Nightingale of Britain - it’s so transparent,” he said.
“If you use your common sense, and you are sympathetic towards what's going on, you would not keep bashing the government all of the time.
“This is an unprecedented matter that a sensible person would sympathise with. I don't think the government has done anything bad at all to be honest with you. I think it’s done the best it can.”
It comes as Mr Morgan was cleared by Ofcom for his “combative” interview style of government ministers during the crisis which attracted some 4,000 complaints.
The broadcasting watchdog said it was “clearly in the public interest” that the government was held to account during the public health crisis.
Following the ruling, Mr Morgan tweeted: “People shouldn’t mistake criticism of the Govt during this crisis, however harsh, as a lack of desire for the Govt to win this #coronavirus war.
“We’re all on the same side, we all have a common enemy. It’s how we wage the war that needs constantly debating.”
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