Sky Sports has announced that Noel Gallagher will be Manchester City's chief pundit for Sunday's derby with United - and supporters in the red half of Manchester have barely been able to hide their mirth.
While United will be represented by Gary Neville in the Sky Sports Studio for the crunch Premier League match, the blue corner will be occupied by former Oasis guitarist Gallagher, rather than one of City's ex-players.
Naturally United fans have been piling in on Twitter, suggesting City don't have any ex-players famous enough to put forward, and reminding the blues that their club was mired in mediocrity until very recently.
City's rise has been meteoric since being taken over by Sheikh Mansour, a member of the UAE royal family, in 2008, and Pep Guardiola's side has comfortably surpassed United over the past five years. But, as United fans love reminding their cross-town rivals, the Old Trafford club still enjoys a far bigger global profile and a much richer history.
Neville himself has led the trolling of City after Gallagher's appointment, suggesting Sky "can't find an ex-City player that's won anything" and that the rock legend "is the best we can get."
His fellow reds have continued the theme, suggesting it's a sign of desperation while pointing out some other non-football celebrities Sky could have appointed - including Curly Watts, the down-on-his-luck supermarket worker in Coronation Street.
Read the best responses below: