Soccer giants Manchester United have been praised by LGBT group Stonewall for launching an initiative entitled 'All Red All Equal.'
The club dedicated Sunday's match against Swansea to the campaign, with the slogan being emblazoned on a flag across the middle of the pitch before the game, and on players' warm-up t-shirts.
United also released a video to accompanying the campaign, with the message "there's no greater goal than a more equal world."
The initiative has been hailed by LGBT advocacy group Stonewall, which retweeted United's message announcing the campaign.
The video can be seen here.