An Irish newspaper faces major embarrassment today after running a story about new Manchester United striker Romelu Lukaku with a picture of an entirely different person.
For their back-page article, headlined 'Lukaku is ready for work', the Irish Herald ran a picture of Stormzy, the equally recognisable UK grime artist.
Lukaku and Stormzy are reportedly good friends, but that isn't really an excuse for getting them mixed up.
Stormzy has reacted angrily to the incident, tweeting "don't find none of this funny btw. don't wanna sound like the party pooper who missed the joke..."
The news is just the latest bizarre story to emerge about Lukaku, who confirmed over the weekend that he is moving to United in a deal worth £75 million.
As the dust settled on the transfer, it was reported that Lukaku had been arrested after a noise complaint in Los Angeles, where he has been on holiday with new United colleague Paul Pogba.
However it was subsequently claimed that the original reports rather over-stated the severity of the incident.
Lukaku, who is almost certain to make his United debut on the club's forthcoming tour of the US, is United's second-most expensive signing of all time, behind Pogba.