Manchester United supremo Ed Woodward given top Uefa role

Woodward was appointed to the top job at Old Trafford four years ago

Woodward, seen here (right) with United manager Jose Mourinho, has been credited with developing a brilliant commercial strategy at Old Trafford

Wednesday, September 6, 2017

Manchester United's executive vice-chairman Ed Woodward has been given a leading role by European football's governing body.

Woodward, who has been credited with masterminded United's hugely successful commercial strategy in recent years, has been appointed to Uefa's Professional Football Strategy Council, representing the European Club Association.

Woodward and three other senior executives will represent the ECA on the Uefa board, and will be allowed to continue his work with United.

The former investment banker endured ridicule when he assumed the executive vice-chairmanship four years ago, a role which made him the most powerful figure at Old Trafford behind the Glazer family, who own the club.

United failed to secure a series of player signings in Woodward's first summer with the club, leading critics to suggest he was out of his depth.

However United's player recruitment has improved markedly since then, while Woodward has overseen a sharp increase in commercial revenues through a groundbreaking 'slice and dice' partner strategy.

Speaking of his new position, Woodward said: "I am delighted to have been appointed to represent the ECA on UEFA's Professional Football Strategy Council. The PFSC plays a vital role in shaping football across the continent and ensuring that it develops in a sustainable way, to the benefit of the game as a whole."

Meanwhile former United goalkeeper Edwin van der Sar has been given a senior role on the ECA, having been appointed as second vice-chairman.