Netflix is urging fans not to take part in a challenge inspired by the horror film Birdbox, in which people do everyday tasks blindfolded and post their attempts online.
The film stars Sandra Bullock as a mother guiding two children named Boy and Girl to safety in a post-apocalyptic world.
- Read more: Satanists sue Netflix and Warner Bros for £38m over depiction of a goat-headed statue in Sabrina TV show
The characters wear blindfolds throughout the film in order to avoid seeing a supernatural force which makes people attempt suicide if eye contact is made.
The entertainment giant took to Twitter to post the message discouraging people from taking part in the new internet craze.
'Please do not hurt yourselves'
The Tweet, posted on the Netflix US account, read: "Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE.
"We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes."
WARNING: Clip contains strong language
One fan of the film posted a video of his attempt at the challenge on Twitter, in which he appears to be driving a car blindfolded.
Other attempts at the challenge include crossing a road, taking part in sports and navigating around the house.
Netflix has said that Bird Box was watched by 45 million subscribers in its first week, making it the biggest opening for any film released on the platform in its almost 12-year streaming history.