If the northern white rhino Tinder campaign raises awareness of the species it will have been a successful campaign, says a leading conservationist.
The last remaining male northern white rhino now has a profile on Tinder, as part of a fundraising effort to save the species, after attempts to mate the male with the last remaining females failed.
Richard Vigne, CEO of the Ol Pejeta Conservancy in Kenya, told Julia Hartley-Brewer that funding would enable scientists to create artificial reproductive technology for rhinos.
Although the northern white rhino looks similar to the southern white rhino, he explained that their genetics are very different.
As a last resort they could attempt to breed the two together, but Vigne said it would be better for conservation to have pure-bred northern white rhinos, which could then be reintroduced to the wild.
Listen to the full interview above