One in three Britons have inhaled toxic air in the country's busy city centres, it has emerged.
The study of 2,000 adults also found more than two fifths said they suffer with more breathing issues when getting around the city than they do while out in the countryside.
The study also found a quarter of people were worried about their health due to living in a city, with 62 per cent saying air quality was the most dangerous long-term health concern facing those who live in cities.
he research, commissioned by Nissan, comes as the Ultra-Low Emissions Zone (ULEZ) was introduced on Monday by Mayor of London Sadiq Khan to help tackle pollution in the capital.
Andrew Sellars, Nissan’s Sales Director and Interim Managing Director said: “It’s clear that as the UK continues to implement its Road to Zero strategy - which will see at least half of all new cars sold being ultra-low emission models by 2030 - UK citizens are taking a more active interest in the benefits of electric vehicles, which contribute strongly to improving air quality in city centres.”
Despite concerns, just a third of people were aware of the ULEZ implementation, although nearly half are on board with the daily charge.
Over 30 per cent said they would change how much they drive entirely if a ULEZ charge was introduced to their local city.
The research, conducted by OnePoll, found 27 per cent of people were more likely to purchase an electric vehicle if it were the case.