The Kensington and Chelsea Conservative Party is facing outrage after asking locals how much they care about the Grenfell Tower fire.
Residents were asked to rate the tragedy on a scale of zero to 10, zero being "not important at all" and 10 being "very important," Vice reported.
The party asked the question in a survey which also included questions on parking permits and refuse collections, according to Guido Fawkes.
Unsurprisingly the survey has been criticised widely and condemned as inappropriate and insensitive.
Others have slammed the Tories in the area as out of touch and Labour MP David Lammy has even got involved on Twitter.
Take a look at the reaction below